Partnership in Innovation: How Collaboration Between the Auto and Chip Industries Fosters Innovation and Drives Market Growth

Date: Nov. 30, 2023

Time: 2:00 – 3:00 p.m. EST

Partnership in Innovation: How Collaboration Between the Auto and Chip Industries Fosters Innovation and Drives Market Growth

Modern cars feature technologies that not long ago seemed impossible, reserved only for science fiction. Instead of various knobs to control temperature and tune the radio, now you can control these settings on a centralized touch screen enabled infotainment system. Even more exciting is the ability to control your car with a smartphone. The expanding digitalization and increasing connectivity between the car and its driver is, of course, powered by semiconductors that are packed within today’s modern vehicles.

Please join a panel of industry experts for a conversation on the importance of semiconductors in automobiles, how they are transforming auto technology, and future market growth. Panelists include: Andres Castrillon, Director, Government Affairs at Qualcomm; Fern Yoon, Director, Automotive System Engineering and Marketing at Texas Instruments; Greg Basich: Associate Director, Global Automotive Practice, TechInsights; John Greco, Director, Automotive Market Insights at Analog Devices; and Kristin M. Toth, Executive Director, Electrical Systems, Software and Connectivity at General Motors. The session will be moderated by Robert Casanova, Director of Industry Statistics and Economy Policy at SIA.


Greg Basich, TechInsights



Nov. 30, 2023




Andres Castrillon
Director, Government Affairs

Andres Castrillon serves as Qualcomm’s lead automotive and transportation technology policy advocate for advancing key U.S. legislative and regulatory priorities for connected and automated vehicle technologies. He oversees strategic policy engagement with local, state, and federal government officials in support of Qualcomm transportation policy and business objectives. Before transitioning to the private sector, Andres led the automotive team at the U.S. Department of Commerce, advising leadership on global policy issues impacting the competitiveness of the U.S. automotive industry. Andres holds a bachelor’s degree in political science from Denison University and studied law The George Washington University Law School.


Fern Yoon
Director, Automotive System Engineering and Marketing
Texas Instruments

Fern is the director of automotive systems engineering and marketing at Texas Instruments. She has been in a variety of technical and marketing roles at TI for more than 15 years. Fern holds a bachelor of science in electrical engineering and a master of science in electrical engineering from the University of Texas at Dallas.



Greg Basich
Associate Director, Global Automotive Practice

In his role as Associate Director of the Global Automotive Practice at TechInsights, Greg Basich focuses on a number of areas, including connected car technologies and business models, automotive infotainment, automotive cyber security, and mobility services, such as car sharing and ride hailing. With over 10 years of experience as an analyst, he enjoys helping clients understand how different technologies move in and out of the automotive industry and most importantly, how to plan for the next generation of products and services.


John Greco
Director of Automotive Market Insights 
Analog Devices

John Greco is the Director of Automotive Market Insights with Analog Devices’ Automotive Electrification & Sustainable Energy business unit.  He has been with ADI for over 20 years where his roles included market research, corporate business planning, and product management.  Prior to Analog Devices John worked as an applications engineer doing custom silicon design. John currently focuses on developing models for the evolving automotive market to frame and support management decisions around investment and growth activities. John holds a BS in Engineering from Harvard College, an MSEE from Northeastern University, and an MBA from the Tuck School of Business at Dartmouth.


Kristin Toth
Executive Director, Electrical Systems, Software and Connectivity
General Motors

Toth oversees GM’s global spend and supplier relationships for the company’s current and future electrical vehicle architectures. She is responsible for several global commodity teams, including software, semiconductors, advanced driver assistance systems (ADAS); active and passive safety; electronic modules; infotainment; displays; power distribution, 12-volt batteries, chassis electronic controls; and switches. Toth holds a master’s degree from Kettering University and a bachelor’s degree from Michigan State University.


Robert Casanova (moderator)
Director of Industry Statistics and Economy Policy
Semiconductor Industry Association (SIA)

Casanova directs SIA’s statistics, data analysis, and industry research. Prior to joining SIA, Robert was an Industry Analyst and commodities expert at the U.S. International Trade Commission where he was responsible for research and market analysis of the semiconductor, robotics, and AI industries. Robert also worked on the staff of Senator Richard Blumenthal (D-CT), where he handled the Senator’s International Trade, Small Business, and Indian Affairs legislative portfolio. Robert received a M.A. in International Economics from Johns Hopkins School of Advanced International Studies (SAIS).