At the Heart of Healthcare: The Role and Growth of Semiconductors in the Medical Device Market

Date: Thursday, Oct. 15
Time: 1 pm EDT

Semiconductor-enabled devices have become increasingly prevalent in developing solutions for numerous problems in the economic and health sphere. This is none more evident than in the medical device sector, in which semiconductor-powered devices have been on the front-lines of COVID-19 detection, transmission prevention, and treatment. SIA’s White Paper, “From Microchips to Medical Devices: Semiconductors as an Essential Industry during the COVID-19 Pandemic,” outlines the important role semiconductors play in next-gen medical technology and pandemic response and recovery.

Please join a panel of industry experts for a conversation on the importance of semiconductors in medical devices, an overview of the medical end-use market for microchips, and analysis and perspectives on future growth prospects. Speakers include: Paul Pickering, Senior Analyst for Industrial Semiconductors at OMDIA; Michel De Mey, Vice President and General Manager, Signal Processing, Wireless, and Medical Division, Advanced Solutions Group at ON Semiconductor; Dr. Trevor Gunn, Vice President of International Relations at Medtronic; and Devi Keller, Director of Global Policy at SIA. The session will be moderated by Falan Yinug, Director of Industry Statistics and Economy Policy at SIA.


Semiconductors In Medical Electronics 
Paul Pickering, Omdia

At the Heart of Healthcare: The Role and Growth of Semiconductors in the Medical Device Market
Michel De Mey, ON Semiconductor

Medical Technology – The Use of Microelectronis, Semiconductors in Fulfilling Our Mission
Trevor Gunn, Medtronic



Oct. 15, 2020




Paul Pickering
Senior Analyst, Industrial Semiconductors

Paul Pickering conducts research on market trends and provides analysis, insights, and forecasts for Omdia. Before joining the company, Pickering spent more than 30 years as an electrical engineer in a variety of fields, including flight simulation, automotive electronics, and semiconductors. His experience includes digital and analog design, product marketing, applications and embedded software, as well as client-side and server-side programming for internet applications.


Michel De Mey
Vice President & General Manager, Signal Processing, Wireless, and Medical Division
Advanced Solutions Group
ON Semiconductor

Michel has more than 25 years of experience in the semiconductor industry, in leadership, product line management, product definition, SOC design, and SOC design center management. He has developed ASICs, as well as ASSPs for a diverse range of applications such as automotive, medical, audio and wireless applications. Under his leadership his development teams developed leadership products like Ezairo7100, an ultra-low power audio and audiology DSP and RSL10, the industry lowest power Bluetooth Low Energy Solution. He holds a MSc EE and an MBA.


Dr. Trevor Gunn
Vice President, International Relations

Trevor Gunn is Vice President, International Relations for Medtronic, the world’s largest medical technology company. Gunn was formerly long-time Director of the U.S. Commerce Department’s Business Information Service for the Newly Independent States (BISNIS), the clearinghouse for U.S. Government information for doing business in the former Soviet Union. He has served continuously for the past 26 years, and currently serves, as Adjunct Professor at CERES/School of Foreign Service, Georgetown University.


Devi Keller-Semiconductor Industry Association

Devi Keller
Director, Global Policy
Semiconductor Industry Association

C. Devi Bengfort Keller is director of global policy at SIA. Responsible for managing SIA’s international trade and global policy priorities, Devi represents SIA in the World Semiconductor Council, a cooperative global body dedicated to promoting a free, open, and globally competitive trading environment for semiconductor products. Her work also entails promoting U.S. semiconductor industry priorities in domestic legislation and bilateral and multilateral trade agreements, including the WTO Information Technology Agreement, Trans-Pacific Partnership Agreement, and US-EU Transatlantic Trade and Investment Partnership (TTIP). In pursuit of this goal, she works closely with SIA member companies, the U.S. administration, Congress, domestic and international companies and business associations, and foreign government officials.


Falan Yinug
Director, Industry Statistics and Economic Policy
Semiconductor Industry Association

Falan Yinug is director of industry statistics and economic policy at SIA. Responsible for managing SIA’s statistics and data program, Yinug represents SIA in the World Semiconductor Trade Statistics (WSTS) program, which maintains industry-driven monthly sales data for the global industry as well as sales forecasts. His work also entails supporting SIA’s advocacy efforts through economic research and analysis.