How Semiconductors are Driving Demand and Creating Innovation in the Automobile End Market

Date: Thursday, Dec. 10, 2020
Time: 1-2 pm EST

As anyone who has driven in a new car can attest, today’s automobiles are essentially computers on wheels. Gone are the days when the only thing electronic in your vehicle is the radio. From heated seats to electronic windows to knowing the best gas mileage and how long to keep fuel injectors open to the standard array of safety features, today’s cars are arguably more computer than steel. This computing power is, of course, powered by semiconductors that are packed within today’s modern vehicles.

Please join a panel of industry experts for a conversation on the importance of semiconductors in automobiles, how they are transforming auto technology, and future market growth. Panelists include: Richard Robinson, Director, Automotive Infotainment and Telematics service at Strategy Analytics; Heinz-Peter Beckemeyer, Director of Automotive Systems at Texas Instruments; Bill Stewart, Senior Director, Vehicle Automation and Chassis at Infineon Technologies; and Ross Seymore, Managing Director at Deutsche Bank Securities. The session will be moderated by Falan Yinug, Director of Industry Statistics and Economy Policy at SIA.


Automotive Semiconductor Trends and Outlook
Richard Robinson, Strategy Analytics

Driving automotive forward
Heinz-Peter Beckemeyer, Texas Instruments

Think Automotive Dependability. Think Infineon.
Bill Stewart, Infineon Technologies

How Semiconductors are Driving Demand and Creating Innovation in the Automobile End Market
Ross Seymore, Deutsche Bank Securities



Dec. 10, 2020




Richard Robinson
Director, Automotive Infotainment and Telematics service
Strategy Analytics

Richard Robinson has an industry background with over 10 years’ experience in automotive, where he directed and developed Navigation, Infotainment and Telematics products for the mass market. He has leveraged his industry experience to create highly detailed analysis and forecasts of Automotive systems, semiconductors and service markets. Robinson focuses on the strategic issues surrounding the migration of Infotainment/Telematics from the traditional automotive focus of the past, to the highly dynamic consumer and connectivity-lead focus of the future.  Prior to joining Strategy Analytics Robinson was Principal Analyst leading iSuppli’s research on automotive infotainment and telematics.


Heinz-Peter Beckemeyer
Director of Automotive Systems
Texas Instruments

Heinz-Peter’s organization accelerates the future of automotive systems by growing Texas Instruments’ (TI) Analog and Embedded Processing businesses in the automotive market through a strategy that focuses on four main sectors: advanced driver assistance systems (ADAS), body electronics and lighting, infotainment and cluster, and hybrid electric vehicles (HEVs), electric vehicles (EVs) and powertrain systems. Prior to his current role as director of Automotive Systems, Heinz-Peter was the general manager for TI’s Industrial Factory Automation & Control sector. He has also held roles as Analog marketing director in Europe and product line manager for High-Speed Data Converters in Dallas, Texas. Before his product line assignment in Dallas, Heinz-Peter managed the Analog field applications and Systems teams that supported Communication Infrastructure and Mobile Phone applications in Europe. Heinz-Peter began his career with TI in 1994 as an application engineer in Germany. He is a TI Senior Member Technical Staff (SMTS) Emeritus.


Bill Stewart
Senior Director, Vehicle Automation and Chassis
Infineon Technologies

Bill has worked in the Semiconductor Industry for over 15 years in various business development roles across applications for the entire vehicle. He joined the company in 2017 and is responsible for enabling customers to develop systems which focus on Safety Critical and Active Safety/Autonomous Applications. His role includes engaging global teams to drive new product and application strategies for future automotive innovations.


Ross Seymore
Managing Director
Deutsche Bank Securities

Ross C. Seymore, a Managing Director at Deutsche Bank Securities, has covered the Semiconductor Device sector since joining the firm in 1999 and has been a sell-side analyst since 1993. Ross has been recognized multiple times by Institutional Investor magazine as a runner up in the Semiconductor Device category. Ross holds an A.B. in Economics from Princeton University and an M.B.A. in Finance from the University of Chicago Booth School of Business.


Falan Yinug
Director, Industry Statistics and Economic Policy
Semiconductor Industry Association

Falan Yinug is director of industry statistics and economic policy at SIA. Responsible for managing SIA’s statistics and data program, Yinug represents SIA in the World Semiconductor Trade Statistics (WSTS) program, which maintains industry-driven monthly sales data for the global industry as well as sales forecasts. His work also entails supporting SIA’s advocacy efforts through economic research and analysis.