Powering the Future: How Semiconductor Innovation Drives Greater Energy Efficiency and Productivity

Date: May 2, 2024
Time: 2pm ET

Semiconductors are critical to the functioning of the modern world driving economic competitiveness, national security, and technologies ranging from Generative AI to electric vehicles. As industries continue to advance the capabilities of their technologies, the chips used in these systems will need to provide more processing power and require more energy consumption. Managing the increasing energy demands for these technologies, however, involves new innovation in devices like Power Management ICs.

Please join a panel of industry experts for a conversation on how semiconductor innovation is driving greater energy efficiency. Panelists include Alaa El Sherif, Senior Fellow, and Chief Architect at NXP; Jeff Halbig, Product Marketing Manager at STMicroelectronics; Athar Zaidi, Senior Vice President and Business Line Head of Power IC and Connectivity at Infineon; and Al Wu, Managing Director in the Multi-Market Power Business Unit at Analog Devices. The session will be moderated by Robert Casanova, Director, Industry Statistics and Economic Policy at the Semiconductor Industry Association.


NXP Power Management Innovation Addressing Emerging Megatrends & Challenges
NXP, Dr. Alaa El Sherif

Power Semiconductors in Emerging Applications
STMicroelectronics, Jeff Halbig

Power Management for Efficient AI
Infineon, Athar Zaidi

ADI Power
Analog Devices, Al Wu



May 2, 2024




Alaa El Sherif
Senior Fellow, and Chief Architect

Dr. Alaa El Sherif is NXP Senior Fellow and an accomplished leader in power management and switched-mode power supplies (SMPS) with 36 years of industry experience,18 patents and many publications. Alaa is currently the Chief Architect for Advanced Power Systems at NXP Business Line Advanced Analog, driving the architecture and innovation roadmaps of NXP’s power management and functional safety IP’s. Alaa’s vision and strategy for emerging trends and challenges have enabled NXP to deliver differentiated system solutions to industry leaders of the automotive and the IoT/Industrial markets in key areas, including High-Performance-Compute Systems, Vehicle Electrification, Smart Wearable/ Smart Home, Energy Management, next generation Power Delivery solutions and Functional Safety.


Jeff Halbig
Product Marketing Manager

Jeff Halbig joined the ST marketing team in 2012 after 8 years of senior design experience in telecom and industrial DC/DC power supplies. He has held individual marketer and management roles for all ST power products, with a focus on power discrete technologies in industrial applications since 2015. Jeff Halbig graduated from Massachusetts Institute of Technology with both Bachelors and Masters of Engineering degrees in Electrical Engineering and Computer Science in 2004.


Athar Zaidi
Senior Vice President and Business Line Head of Power IC and Connectivity

Athar Zaidi is a SVP/GM at Infineon Technologies where he manages Power ICs and Connectivity Systems Business Line under Power and Sensor Systems Division. Athar Joined Infineon in 2016, prior to that he held leadership positions at Dialog Semiconductors, Maxim Integrated Products and Semtech Corporation where he managed global semiconductor businesses focusing on power management in Enterprise, Consumer, Industrial, Telecom and Automotive space. Athar has an MBA from UC Berkeley and Dual MS in Computer and Mechanical Engineering from North Carolina State University.


Al Wu
Managing Director, Multi-Market Power Business Unit
Analog Devices

Al (Albert) Wu is a Managing Director in the Multi-Market Power Business Unit at Analog Devices. Prior to joining ADI/LTC in 1999, Al received a BSEE from the University of Michigan and a MSEE from the University of California, Berkeley. Al began his career as a Design Engineer for Linear Technology working in Milpitas, CA. He has held positions as Design Section Lead, Design Manager, Design Director, and now Managing Director. Al manages a talented team focused on state-of-the-art DC/DC controllers, Protection Devices, and other power management products and solutions.



Robert Casanova
Director, Industry Statistics and Economic Policy
Semiconductor Industry Association

Robert Casanova is the Director of Industry Statistics and Economic Policy at the Semiconductor Industry Association (SIA), where he directs SIA’s statistics, data analysis, and industry research. Prior to joining SIA, Robert was an Industry Analyst and commodities expert at the U.S. International Trade Commission where he was responsible for research and market analysis of the semiconductor, robotics, and AI industries. Robert also worked on the staff of Senator Richard Blumenthal (D-CT), where he handled the Senator’s International Trade, Small Business, and Indian Affairs legislative portfolio. Robert received a M.A. in International Economics from Johns Hopkins School of Advanced International Studies (SAIS).